Monthly Archives: May 2011

Assessing corporate action: ranking progress made so far

Two years ago the Enough Project initiated engagement with major electronics companies on conflict minerals, writing to 21 consumer electronics industry leaders to call their attention to this issue and inquire about the steps they were taking to ensure their … Continue reading

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Celebrities use leverage politics

Actor Ryan Gosling joins Ben Affleck in efforts to help bring Peace to the Congo.  He has traveled to the Congo and co-wrote several op-eds and contribued to the book THE ENOUGH MOMENT co-authored by Don Cheadle, another famous actor.  … Continue reading

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Social Media used to target companies

  The Enough Project which I have also mentioned earlier in my blog launched a new strategy to their Change the Equation Campaign last year, using “21st Century style activism”.  They targeted 5 major companies: Dell, Apple, Nintendo, Intel and … Continue reading

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Then and Now: past campaigns can help new ones

Global Witness is an advocacy campaign that I have mentioned previously in my blog.  They were one of the first organizations to bring the world’s attention to the problem of conflict diamonds.  They released a report “A Rough Trade” in … Continue reading

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