The Enough Project which I have also mentioned earlier in my blog launched a new strategy to their Change the Equation Campaign last year, using “21st Century style activism”. They targeted 5 major companies: Dell, Apple, Nintendo, Intel and Rim to pressure them to be accountable for the source of some of the minerals used in their technology products. They do this by encouraging consumers to visit the company’s facebook page and post a polite message asking it to sign a letter supporitng tough legislation that would require better “transparency and accountability in mineral supply chains”. Enough has backed legislative measures in the House and Senate to address trade issues regarding conflict minerals. They also launched an earlier campaign asking people to send messages to legislators on Facebook and Twitter asking them to support the bills.
This is an effective and modern strategy which targets companies directly involved with trade in the Congo. They use social media to incorporate Corporate social responsibility into their campaign which combines accountability politics with information poliitcs to move information in lightening speed by using social media.
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