Celebrities use leverage politics

Actor Ryan Gosling joins Ben Affleck in efforts to help bring Peace to the Congo.  He has traveled to the Congo and co-wrote several op-eds and contribued to the book THE ENOUGH MOMENT co-authored by Don Cheadle, another famous actor. 

Ryan Gosling works with the Enough project on several fronts  including making a documentary about the troubles in Congo.  He has used his celebrity status to raise awareness via books, articles, documentaries, and appearances on different tv shows.

See what he has been working on here.

Leverage politics is an effective strategy to bring awareness about the situation in Congo.  The Enough Project is using this strategy by calling on celebrities to influence the media and bring attention to the public about the unfair trade practices involving conflict minerals.  This approach has been successful because more celebrities are willing to use their star power for a good cause and work with different organizations to help bring attention to these issues.


About Samapti Rahman

For more than a century, the Democratic Republic of the Congo (DROC) has been plagued by regional conflict and a deadly scramble for its vast natural resources. More recently, the global demand for cell phones and computer chips is helping fuel a bloody civil war, resembling the conflicts that developed over blood diamonds in the 1990s. Armed groups earn hundreds of millions of dollars per year by trading four main minerals such as the ores that produce tin, tantalum, tungsten, and gold. This money enables the militias to purchase large numbers of weapons and continue their campaign of brutal violence against civilians, with some of the worst abuses occurring in mining areas. The majority of these minerals eventually wind up in electronic devices such as cell phones, and computers. Major American and International companies continue to trade for these high demand minerals, leaving consumers no way to ensure that their purchases are not financing armed groups that regularly commit atrocities, including mass rape. Let's clean up the Congo and take a stance against trade practices that promote violence!
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3 Responses to Celebrities use leverage politics

  1. I think it’s very effective to get stars and actors to be the face and represent certain issues. We may roll our eyes at this and think it’s juvenile, but it targets a group of people who would not recognize there’s an issue to begin with: young people. By associating a star with the issue (in this case conflict minerals in the congo associated with Ryan Gosling and Ben Affleck), teens and young adults are more likely to become engaged with an issue and show their support. You can see this also with Bono and the Red Campaign (and Angelina Jolie). These issues tend to get a lot of support because the celebrities use their clout to mobilize. No matter which way it’s done, getting support in the end is what counts.

  2. burmesecs says:

    This is a really good blog. I like the way you’ve connected the dots between grassroots movements all the way to Hollywood to help the DRC.

  3. I agree with International Campaign for the Eradication of Neglected Tropical Diseases — taking advantage of their celebrity spotlight for good is a great way to reach young people that otherwise might never think about important issues impacting regions of the world far away. While it can often seem somewhat annoying when celebrities force their way to the front of a cause and assume an authoritative role without thorough knowledge of a conflict or issue, the attention they can bring to areas in need of change is immense. Several celebrities have joined in the fight against trafficking, notably, Ashton Kutcher and Demi Moore with their own organization and Emma Thompson for the Helen Bamber Foundation.

    – Marci Pierce

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